Amsterdam Brewery - Case Study
About
Amsterdam Brewery is Toronto’s oldest craft brewery, bringing unique beers, full of flavour to the city of Toronto since 1986. With some Torontonian’s able to trace their very first taste of a craft beer back to the Amsterdam Brasserie and Brewpub on John St. – ‘Toronto’s original brewpub’, it means that Amsterdam is deeply rooted in Toronto’s history. With its rich connection to the city through its legacy, and a new favourite for current Torontonians with its Brewpub on Queen’s Quay, Amsterdam Brewery is an iconic brand deeply connected to the city and its people.
The Challenge
At the start of the Covid 19 pandemic, Amsterdam Brewery needed to continue authentically connecting with their customers and pivot to selling beer in a rapidly evolving digital ecosystem.
The Solution
Build a social media content marketing strategy for Amsterdam Brewery that was focused on the growth of their three most popular beers. The strategy needed to both allow Amsterdam Brewery to continue building brand affinity with existing and new customers online, while also supporting its sales goals through their newly launched e-commerce presence in its paid, social, and email channels.
3 Speed
A low calorie, light lager meant to be a summer refresher for an active day, sports game, or overall easy drinking beer.
Blonde
Toronto’s original Blonde, this is the beer that built the loyal customer base for Amsterdam Brewery.
Boneshaker
The best selling Lager in Ontario for nine years in a row, Boneshaker was a category IPA leader infamous for its hops.
Fria - Digital Campaign Video
Fria became a full time beer for Amsterdam Brewery due to its popularity with customers. A refreshing Cervza with a citrus kick was elevated with a feature product video across Facebook, Instagram, and Youtube with varying ad formats for each platform.
